Marketing the New Dentist Practice
Visit Amazon.com and look up marketing.
You'll find nearly 650,000 electronic or paper
books to choose from. It's reflective of the fact
that when it comes to this particular topic,
there are millions of pages of suggestions, tips, advice, and
"expert" recommendations.
Certainly, much of the information is good … and
much of it isn't, particularly when it comes to marketing
the dental practice. Why? As you've likely discovered,
dentistry is a little different. The dental practice isn't Best
Buy or Walgreens. Traditional marketing approaches, such
as a smattering of ads, aren't effective or economical over
the long-term. And, we are sorry to say, there are no "silver
bullets" that will guarantee success if you just "do this" –
whatever "this" new trend might be on any given day.
The fact is, marketing is a critical ongoing system in
the dental practice. It is the cornerstone for attracting new
patients and keeping existing patients interested in your
services. Moreover, it is an investment in the present and
future of your practice. It requires continuing action, a
defined annual budget, and careful monitoring.
